Information Imperative

Although most managers are awash in data, their biggest challenge is getting the right information to make good decisions. The best data, ironically, often comes from outside traditional management information and accounting systems. The challenge is to identify the right information for your company and figure out how to refresh it regularly.

In today’s world, it is important to seek unconventional sources of information. In his last book, legendary business author Peter Drucker, addresses the need for focus outside the firm:

“…the information you need—the really important information—you cannot truly get from your information system. Your information system gives you inside information. But there are no results inside a business…Profit comes only from the outside.*

In addition to internal/external information, we also recommend a balance between quantitative/qualitative, written/verbal, facts/instincts, management/employees, and customers/prospects. The “right” information will always reflect this kind of balance.

*Managing in the Next Society, NY: St. Martin’s Press, 2002, pp. 48-49.

Trek helped us see our company as our clients and prospects see it. They identified weaknesses in the company and helped us devise the right strategy. [Read more client testimonials]

Featured Case Study:

• Radio Programming Company, Spanish Language Market - Evaluating a new market offer

Featured Publication:

• “Strategic Conversations with Your Customers” – The Handbook of Business Strategy
  
  
• “Bombarded by Market Change? Use Fresh Information to Compete and Win” - CEO Refresher
  
  
• “The Power and Challenge of Dashboards” - Trekking, Issue 24
  
  
• “Powerful Conversations” - Trekking, Issue 27