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Red Sox-Yankees, Green Monster seats
a different approach
reading list
announcements
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trekking

a newsletter on practical strategic thinking and action
issue #72

Red Sox-Yankees, Green Monster seats

The other day I got a call at 4 PM from a former colleague saying, "I was just given seats to the Red Sox-Yankees game tonight at 7 PM. These are first row seats up on the Green Monster and I'm inviting three other interesting business people - can you make it?"
 
Let me preface this story by saying that I've been to many games in Fenway Park, but never to watch a game from the seats above the 37-foot Green Monster.  Needless to say, I would have accepted the offer even if they were playing the Toledo Mud Hens, but the arch-rival Yankees made it even more special. The other guests were definitely interesting business people, so that was a bonus. And we did have a
Green Monster moment, when the Yankees' Nick Swisher hit a double off the wall just one foot from clearing the wall and landing in our seats. Sox lost 6-4.
 
Time is our precious resource. For business, how and with whom we spend it has a direct impact on the level of our productivity, the quality of our network and our future. So, it's important to take advantage of opportunities to expand your circle of acquaintances whenever possible.

a different approach

When I was invited to the Red Sox game, I had to make a quick decision about whether this was a good use of an evening. I know that may sound dramatic, but life is hectic and I knew this would be a substantial investment of time - getting to Fenway Park, the game itself and the trip home. Yankees - Red Sox games are usually four-hour affairs, and I got home after midnight.

Very often we have to make strategic decisions about who to connect with and how. What groups or committees should we join? Who should we invite to lunch? Who's a good golf partner? These decisions are especially important for business development. 

I heard on the radio the other day that you likely have a salary commensurate with the five people you spend the most time with. Other studies say your weight will approximate the people you see most frequently. Without taking this too far, it still makes an interesting point.
This idea about being selective about how you invest your time, and with whom, has a direct impact on many other phases of your life. 

Are you hanging with time-wasters (sometimes called a warm cup of coffee) or do you opt to spend time with people who challenge you to be better than you are? Surrounding yourself with people who make you strive to think more broadly, encourage you to take on new challenges and help you get to the next level can prove profitable not only personally but professionally as well.




reading list

"From Poverty to Prosperity: Intangible Assets, Hidden Liabilities and the Lasting Triumph Over Scarcity" By Arnold Kling and Nick Schulz 
 
If you took economics in school, your mind could be trapped inside a box. Don't worry, it's not alone. Most minds in our business and economic communities today are still inside that box.
 
The knowledge economy breaks some of the fundamental rules of economics as we know them. That's because the economics that we learned wFrom Poverty to Prosperity book coverere based on the concept of scarcity - I sell you a shirt and I have one less in inventory.
 
Knowledge is not a finite asset. If I share an idea with you, my inventory of ideas doesn't go down. We will probably collaborate to improve the idea. If I sell you a software license, my software doesn't decrease in value, it will probably increase in value because I'll get user feedback.
 
This book does a good job of helping you appreciate this new economic reality and the great possibilities that the economics of knowledge create for us all. There are chapters by the authors mixed in with interviews of leading thinkers about what they call Economics 2.0. This book will help you understand why future sources of wealth for your business are intangible but very real-and full of potential.  




announcements

The Exit Planning Exchange Summit at Babson on March 16 was a big success - over 140 people attended. Attendees participated in a case study about an exiting owner, they selected from nine breakout sessions on various topics relevant to the business owner's path to exit and took advantage of networking to meet with others from a wide range of professions that serve closely held businesses.
 
The next XPX eventis on Thursday, April 29 at the Babson Executive Conference Center in Wellesley, MA. Two veterans of the boards of private companies will present. Les Charm, who teaches entrepreneurship at Babson College and is a partner at Youngman & Charm, has been XPX Boston logoworking with privately held businesses since 1972 and serves as a professional director. Les made an enlightening presentation at an XPX breakfast in January 2008 -"Will the Owner Really Sell?" Les will be joined by Larry Stybel, who is currently an Executive in Residence at the Sawyer School at Suffolk University, and is Entrepreneur/CEO of Stybel Peabody Lincolnshire, and co-founder and Vice President of BoardOptions.com. Through BoardOptions, Larry advises clients on filling Board positions, provides Board education, and consults on governance matters. Hollis Chase, of Chase & Associates, will moderate.
 
Our book, "Intangible Capital: Putting Knowledge to Work for the Intangible Capital book21st Century Organization"will be published on May 1. It's already up on Amazon. More on that in next month's Trekking!


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Trek Consulting is proud to announce that our Trekking newsletter was named a 2008 Constant Contact All Star!

about trek consulting

Trek works with owner-managed businesses to develop and execute action plans for growth. Trek also works with the owners to prepare for their successful exit by coordinating the resources necessary to increase and preserve the firm's value, creating the succession plan and assembling the right transaction team, financing and post-transaction plan.

Our clients report improved market focus, greater revenues, better margins and increased profits. To learn more about Trek Consulting and how we can help you improve your company's results, visit us on the web at www.trekconsulting.com or call us at 781.729.1008.
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